I created this kit to help designers/developers be consistent in the UI across the website.
The challenge was to share the history and love of this wholesome pure yoghurt. Our client wanted to preserve the brand’s friendly and playful look but create a clean site that shared the brand’s values and rich story.
I designed a simple shop page that kept the look and feel of the rest of the site. The quick shop feature allowed consumers to view products efficiently during their experience.
This was an extremely collaborative project. My role was to take the original design/vision and make it responsive. I designed the mobile nav/footer and simplified each tile and section of the page.
From top to bottom, we see product highlights, new products, a snippet of the story, and more tiles to share the product story.
There was a need to share four main parts to the brand story, how it’s made, philosophy, values, and their history. This snippet illustrates the making of the yoghurt, the ingredients they use and how wholesome every product is because of how it’s made.
Products and Location
This page highlights products offered in the many unique flavors and where a customer can find them in the nearest store or market.
This is the only part of the site that a customer can shop. A customer can click on any product to discover details and add to their shopping cart.